APP Group Powers Sustainable Growth in Thailand’s Tissue Paper Market 

Thailand’s tissue and toilet paper market is evolving rapidly, driven by growing awareness of hygiene and a rising demand for sustainable products. Forecasts from Statista project a 4.6% compound annual growth rate (CAGR) in Thailand’s tissue market from 2025 to 2031—reflecting both increasing disposable income and shifting consumer behavior. 

As Thai consumers become more conscious of their environmental impact, many are turning away from conventional tissue products in favor of compostable, eco-friendly alternatives. The shift is particularly evident in how households are rethinking everyday purchases like tissue paper, moving toward biodegradable options that reduce waste and avoid the long-term pollution linked to plastic-based materials. 

Responding to this shift, APP Group is offering a wide range of sustainable tissue products designed to meet the needs of environmentally aware consumers in Thailand. “The demand for sustainable hygiene solutions is growing, and APP Group is proud to support this shift with responsible, high-performance tissue products,” said [Insert Spokesperson’s Name], [Title] at APP Group. “We’re committed to helping Thailand build a greener future—one product at a time.” 

This transition is also supported by government policy. Thailand has implemented Green Industry (GI) Guidelines, requiring companies to operate responsibly and reduce their environmental footprint. APP Group aligns with these efforts by ensuring its tissue production meets strict sustainability standards, from sourcing raw materials to waste management practices. 

APP Group’s commitment doesn’t stop at compliance. Through continued investment in innovation, the company is pushing the boundaries of sustainable tissue manufacturing. By focusing on compostable and recyclable materials, APP Group is helping retailers, consumers, and regulators achieve shared environmental goals. 

Thailand’s growing role as a regional hub for APP Group further emphasizes the company’s long-term commitment to Southeast Asia. With its Indo-China operations anchored in Thailand, APP Group is well-positioned to lead the regional transition toward environmentally responsible paper products. 

About APP Group APP Group is a leading pulp, paper, and forestry company headquartered in Indonesia, serving customers in over 150 countries. Known for its high-quality tissue, packaging, and paper solutions, APP Group is guided by its Sustainability Roadmap Vision 2030, which focuses on carbon neutrality, forest conservation, ethical operations, and community development across its global footprint.

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